I use Detailed when I want to get quick page insights without opening separate tools or tabs. If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.
Chapter 4: Off-page SEO basics
Then, write testimonials for these places and include a link to your website. It allows you to explain more about your page or content to the searcher. You should also include keywords in this description but keep in mind you only have 160 characters.
Another great place to find keywords you already rank for is Search Console’s Performance Report. But first, you need to know exactly what people are searching for, e.g. the “keywords” they use. You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site. There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query.
- The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam.
- The first step in search engine optimization is to determine what keywords you’re optimizing for.
- Search engines are intricate systems that study all the websites across the Internet and organize the information for you.
- Continual improvement like that is required from SEO marketing services!
Site B gets a free piece of content and Site A gets a free backlink. The next step is to find websites that might want to link to you and contact them (more on that in a while). Yet, the link selling industry is quite alive and buying backlinks is a common practice. If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable.
SEO tools
When it SEO Anomaly comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they’re looking for.
Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. Once you have a focus keyword, you should use it to optimize your page for the given topic. To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Whereas the query “best vacuum cleaners” has a lot less search volume (13,000 average monthly search volume).
Google SEO Capstone Project
You can always adjust your content marketing plan as you move forward, but be sure you at least have a plan in place when you start out. If you’re stuck on what to write or what keywords to use, check out articles on other sites. Better yet, find your competitors and see how they’re using keywords in their content.
Using structured data is the most straightforward, least ambiguous way to define your breadcrumbs to Google. Be sure to validate your results using one of the validators mentioned above. At a minimum, schema types such as Article or Product offer basic markup for the majority of pages. Other schemas may be more appropriate for your individual circumstances.