If you rely on a 3rd party to host your photos or other files, you may need to ensure the platform keeps you in control of your assets and how they are delivered. Enterprise organizations often have many informational pages, like PDFs, articles, product bulletins, blogs, etc. An effective SEO auditor will use various software and digital marketing skills to evaluate your website’s content and content strategy from an SEO perspective.
Step #1: Check Your Organic Traffic
- Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions.
- While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong.
- If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with.
- You just need to go through these pages and clean up unnecessary links.
- Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine.
SEO offers a global, 24/7 presence, driving free, organic traffic to your website. The reach is virtually unlimited, and your content is available around the clock. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.
Ecommerce Analytics: Key Metrics, Top Tools, Case Studies and Best Practices
Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools. Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile. Before dealing with any other issues, make sure that your website is accessible by search engines.
Perform an complete SEO audit, and improve your rankings in Google. If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings. Encourage customers to leave positive reviews, as they impact local search rankings. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings. Keeping track of factors helps you stay competitive and adjust your strategy accordingly.
In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.
A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Now, for larger sites, manually checking all pages for such issues isn’t possible. In that case, it makes sense to prioritize the reviewing of your most important pages instead. There are no images, no subheaders; it’s just a big wall of text.
Step 1: Technical SEO Audit – Crawling, Indexing & Site Performance
If you want to maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy.
As discussed extensively, SEO is a comprehensive, long-term strategy focused on optimizing individual web pages and content to rank higher in SERPs. Before you create content with keywords, you need to understand what content is currently ranking and what people really mean when they’re searching for a keyword. Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content. Make sure your content is meeting the users’ search intent, as well.
All BHS Links the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative).
Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool. Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience. Focus on these to elevate your site’s search engine performance – opposed to technical audits that focus more on page speed.