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How to Use Facebook for Business: A Beginners Guide

Search for your new admin by name and click on the right account. Double-check you’ve got the right Jackpot Jill Casino Facebook person, since there may be more than one with the same name. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to. Your Facebook Page is likely serving as a first point of connection.
  • This is the name that will be visible to Facebook users, so make sure it’s spelled right.
  • Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.
  • …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way.
  • If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point.
  • She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact.
Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then select Page access. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials.

How to Unpublish a Facebook Page Instead of Deleting It

Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.

Get insights and easy-to-use reports in real-time

However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features. Our new Page looks a little barren, so it’s time to customize things. We’ll spruce things up with a cover photo, profile picture, username, and a description. Facebook Pages are a great way to promote your business, a cause, or just your hobby. Unlike Groups, which are more of a community feature, Facebook Pages work mostly like a regular Facebook Profile.

How to use Facebook for beginners: Creating and maintaining a Page

Facebook page categories are designed to help potential customers and fans understand what your business is about at a glance. Rolling with the pet store example, your profile photo should not be a picture of your dog. We can’t tell you how many times clients come to us and when we look at their Facebook page cover photo on our phone, the words are cut off or someone’s head is cut off. It’s important to choose categories that accurately represent your business. If that’s your preferred method of communication, you’ll want to set this up now. Facebook has a huge list to select from here, so choose the one that makes the most sense for your business. If you want to learn how to design your own cover photo in Canva, which is what we did, you can check out our tutorial here. If you can’t upload a Facebook photo correctly, people may not trust you to execute the product or service they need correctly. This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model.