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7 Best Free SEO Tools

The term refers to the work of optimizing your website so that search engines can access, crawl and index it. The tools in this category help you find the best keywords and typically tell you how many searches per month a keyword has, plus a bunch more. Answer The Public is a super free tool to find more “question keywords”. Unfortunately, you don’t get searches/month on the suggested keywords, but you can put them into another tool, such as Morningscore, and then the search volume showed there.

seo tools

Track Your Answers and Success Rate

This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines.

seo tools

SEMrush has that perfect balance of usability and depth with its reporting. I call them the SEO workhorse — and all three of them qualify as one of the best seo tools. These workhorses carry the bulk of the weight in any SEO program, but you only need one SEO workhorse. WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.

Once spiders finish crawling old pages and parsing their content, they check if a website has any new pages and crawl them. In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. Overall, GSC is an invaluable tool for SEO, offering extensive data and insights across various aspects of website performance and health in Google Search. Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific queries and how it performs in Google Search. This data is pivotal for understanding what’s working in your SEO strategy and what needs improvement.

  • The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance.
  • This all-in-one tool offers everything you need to optimize the sites you manage for search.
  • Adam Enfroy Ventures LLC is not responsible for such content and does not endorse or approve it.
  • They give you insights that would otherwise take ages to generate.
  • Semrush also offers Traffic Analytics, which helps identify your competitors’ main sources of web traffic, such as the top referring sites.

Find better opportunities with the best-in-class keyword research tool powered by Moz Data

seo tools

At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document. These practices were necessary because web developers often focused only on coding issues, ignoring the user experience and web publishing guidelines, a problem that still occurs today. SEO tools are search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more. Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to BHS Links solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice.

Best for SEO Analytics

seo tools

Surfer SEO has earned respect for its content optimization features. Their free tools—specifically the Keyword Surfer Chrome extension and a limited free SERP analyzer—help me assess how well a page aligns with targeted keywords. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more. Search Console is another excellent Google SEO analytics tool to add to your arsenal.

You can also analyze the SEO performance of competing companies. It is very important to collect data by doing competitor analysis, interpreting these data in your favor, and setting up strategies. Rank Checker is a professional tool that allows you to determine the position of your website in search engines. SEO Analysis & Website Review by WooRank is a browser extension that provides users with instant insights into the SEO performance of any webpage.

It’ll find contacts for you, automate email follow ups, and keep track of all your outreach contacts. The only folks I know who have long-term subscriptions are SEO consultants who do multiple audits every month for clients. If you’re more comfortable with all this SEO stuff and want a tool to really flex your skills, go with Ahrefs. Whether you’re an SEO beginner or a pro looking for something new, this guide has you covered. Adam Enfroy Ventures LLC is an education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system.

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